Comparing FTSE 100 Company Websites Page Titles


Posted on May 30, 2019

As part of my series of posts comparing FTSE 100 websites..

I've collated all the page titles of the FTSE 100 company home pages.

By this I mean the content in their title html element. This title tag is usually shown in search results and also browser tabs.

<head>
   <title>PAGE TITLE HERE</title>
</head>

Here they are below.

  • 3i : 3i Group
  • Admiral Group : Home | Admiral Group plc
  • Anglo American plc : Anglo American
  • Antofagasta : Home | Antofagasta PLC
  • Ashtead Group : Home
  • Associated British Foods : Associated British Foods plc
  • AstraZeneca : AstraZeneca - Research-Based BioPharmaceutical Company
  • Auto Trader Group : Auto Trader UK - Find New & Used Cars for Sale
  • Aviva : Aviva corporate website - Aviva plc
  • BAE Systems : Home | BAE Systems | International
  • Barclays : Personal banking | Barclays
  • Barratt Developments : Barratt Developments Plc
  • Berkeley Group Holdings : New Homes & Property Development - Designed for Life | Berkeley Group
  • BHP : BHP | A leading global resources company
  • BP : Home
  • British American Tobacco : British American Tobacco - British American Tobacco
  • British Land : British Land
  • BT Group : BT Plc
  • Bunzl : Home – Bunzl plc
  • Burberry : Burberry® Official Site
  • Carnival Corporation & plc : Home - Carnival Corporation
  • Centrica : Centrica plc
  • Coca-Cola HBC : One of the largest Bottlers for the Coca-Cola Company | Coca-Cola HBC
  • Compass Group : Compass Group
  • CRH plc : CRH Home A regional national and international leader in building materials
  • Croda International : Home | Croda
  • DCC plc : DCC plc
  • Diageo : Discover Diageo
  • Direct Line Group : Direct Line Group
  • easyJet : Home | easyJet.com
  • Evraz : EVRAZ
  • Experian : Experian plc - Home
  • Ferguson plc : Home
  • Flutter Entertainment : Home | Flutter
  • Fresnillo plc : Home | Fresnillo plc
  • GlaxoSmithKline : Home | GSK
  • Glencore : Homepage
  • Halma : Halma plc
  • Hargreaves Lansdown : Hargreaves Lansdown | ISAs, pensions, funds and shares
  • Hikma Pharmaceuticals : Home | Hikma
  • Hiscox : Hiscox Group | Business Insurance, Home Insurance & more
  • HSBC : HSBC Group corporate website | HSBC Holdings plc
  • Imperial Brands : Imperial Brands
  • Informa : Informa - Specialist Knowledge & Connections
  • InterContinental Hotels Group : InterContinental Hotels Group PLC
  • International Airlines Group : IAG – International Airlines Group
  • Intertek : Intertek
  • ITV plc : ITV plc
  • Johnson Matthey : We're Johnson Matthey | Johnson Matthey
  • Just Eat : [Behind Bot Challenge]
  • Kingfisher plc : Homepage
  • Land Securities : Everything is experience | Landsec
  • Legal & General : Home : Legal & General
  • Lloyds Banking Group : Home - Lloyds Banking Group plc
  • London Stock Exchange Group : London Stock Exchange Group |
  • Marks & Spencer : Welcome to Marks & Spencer
  • Melrose Industries : Melrose PLC
  • Micro Focus : Digital Transformation & Enterprise Software Modernization | Micro Focus
  • Mondi : Mondi Group - Global leader in packaging and paper
  • Morrisons : Morrisons | Online Shopping | Food, Drink & More To Your Door
  • National Grid plc : Welcome to National Grid | National Grid Group
  • Next plc : Next Official Site: Online Fashion, Kids Clothes & Homeware
  • NMC Health : NMC Healthcare | Every Patient Matters
  • Ocado : Ocado: The online supermarket
  • Pearson plc : Pearson | The world's learning company | UK
  • Persimmon plc : New Homes for Sale | Persimmon Homes
  • Phoenix Group : Phoenix Group
  • Prudential plc : Home – Prudential plc
  • Reckitt Benckiser : RB – Healthier Lives, Happier Homes
  • RELX : RELX
  • Rentokil Initial : Rentokil Initial plc
  • Rio Tinto Group : Rio Tinto - Rio Tinto
  • Rightmove : Rightmove - UK's number one property website for properties for sale and to rent
  • Rolls-Royce Holdings : Rolls-Royce
  • Royal Bank of Scotland Group : RBS
  • Royal Dutch Shell : Shell Global | Shell Global
  • RSA Insurance Group : Home – RSA Group
  • Sage Group : www.sage.com
  • Sainsbury's : Sainsbury's
  • Schroders : Schroders - Schroders
  • Scottish Mortgage Investment Trust : Scottish Mortgage Investment Trust | Global Investment Trust | Low-cost Actively Managed Equity Fund | Baillie Gifford | Individual Investor
  • Segro : SEGRO
  • Severn Trent : Severn Trent Plc
  • Smith & Nephew : Orthopaedics, Advanced Wound Management and Sports Medicine & ENT | Smith & Nephew - Corporate
  • Smith D.S. : DS Smith - leading packaging company
  • Smiths Group : Home - Smiths Group plc
  • Smurfit Kappa : Smurfit Kappa - Paper | Packaging | Solutions
  • Spirax-Sarco Engineering : Spirax-Sarco Engineering plc
  • SSE plc : SSE plc - The UK's broadest-based energy company
  • Standard Chartered : Standard Chartered Bank
  • Standard Life Aberdeen : Standard Life Aberdeen PLC | Standard Life Aberdeen
  • St. James's Place plc : St. James’s Place Wealth Management
  • Taylor Wimpey : New homes for sale | Help to Buy available | Taylor Wimpey
  • Tesco : Homepage - Tesco PLC
  • TUI Group : TUI Group – The world’s number one tourism business
  • Unilever : Unilever global company website | Unilever Global | Unilever global company website
  • United Utilities : United Utilities Homepage - official site
  • Vodafone Group : Welcome to Vodafone
  • Whitbread : Whitbread
  • WPP plc : WPP is a creative transformation company | WPP

 

Some observations..

  • The pipe ( | ) character is used to separate page title in a lot of cases, other use dashes ( - ) and in some cases colons ( : )
  • There are some disappointing? occurrences of just the word "Home"
  • Some contain company taglines, some just the company name
  • 24% contain either the word home or homepage
  • 91% contain the name of the company

Looking at the distribution of lengths of the page titles doesn't reveal that much other than satisfy my curiosity (as some companies have longer names than others). However modern SEO practices suggest a page title to be between 50 and 60 characters long.

No alt text provided for this image

This does suggest however that most FTSE 100 homepage page titles are a lot shorter than the generally recommended 50-60 characters.

I'll probably compare H1 heading elements next.

-- Lee